Orlando Plastic Surgery & Botox
Orlando / Lake Mary

Results- driven success that last a lifetime.

Throughout his career, Dr. Gross has transformed the lives of many patients who have benefitted from his unique skills and his consistently positive results. His commitment to high quality craftmanship,  patient satisfaction, and passion for restoring, reshaping, reconstructing, and rejuvenating faces– has led to a successful practice with a large patient (and physician) referral base over the years.  All of these accomplishments would not be possible without the help of a skilled and dedicated staff.

Led by double-board certified Facial Plastic Surgeon Edward J. Gross, M.D., central Florida’s premier Rhinoplasty and facial expert, Primera’s professional and friendly staff eagerly awaits your arrival. With an expert and compassionate approach to helping you reach your aesthetic goals, Dr. Gross and his team understand there are important factors to consider in selecting a qualified facial plastic surgeon and approved surgical center. Be assured, Dr. Gross sets a high standard of care at Primera and is committed to to providing elevated results to all his patients.

“Life is not measured by the number of breaths we take, but by the moments that take our breath away.”

                                                                                                          – Maya Angelou       

A Warm & Inviting Facility

Primera Plastic Surgery provides patients expert care within a modern, state-of-the-art facility with beautiful Tuscan style interiors. You will instantly feel at home, surrounded by earth tones, warm natural light, large windows and arches; you will be cared for by our compassionate and dedicated team of skin care and surgical professionals. A private, confidential entrance leads you through our on-site,  AAAASF accredited Surgical and Recovery Facility designed with integrated surgical amenities. Featuring a warm and inviting recovery environment filled with natural light and preservation views, care is overseen by our specialized Primera nurses and staff.

State-of-the-art Surgical Center	AAAASF Approved Surgery Facility

Advanced Technology

Featuring an advanced Computer Imaging System, Dr. Gross is able to use this very powerful tool for assessing a patient’s anatomy, identifying facial features, teaching with visual aids, and most importantly, to develop a concept of potential “Before & After” results. Primera patients can then view their potential results and discuss them with the doctor prior to surgery.  These computer images are then e-mailed to the patient to review at home and discuss with family.

Computer Imaging System	Fraxel® Laser

Patient Education and Teaching

Experience informative, patient-focused events from the front row at Primera during one of  the ‘Art of Rejuvenation’ Events Series. Patients may take part in “Live” demonstrations, observe Dr. Gross performing cosmetic treatments, and meet the Staff in an informal setting.  The evenings are led by Dr. Gross as he educates Primera patients on anti-aging maintenance programs that can be effectively incorporated into your lifestyle. Q & A sessions with Dr. Gross allow patients to explore their answers and receive advice, hints and recommendations from a Board Certified Facial specialist. Sign up for our monthly e-blasts and quarterly Newsletters focused on skin care, longevity and special Primera offerings on services and products.

“Live” demonstrations at Primera events	Anti-aging education led by Dr. Gross

Accommodations & Services for Out of Town Patients

Relax, Unwind, Heal. Primera’s “White-Glove” Concierge Services offers out- of-area patients a stress-free experience to enhance over all results and maximize recovery. With our unique partnership with The Westin in Lake Mary, Primera is able to offer personalized concierge services assisting patients with transporation and daily care needs. From pre-op to recovery, value added services include in-house physician visits by Dr. Gross. From hotel accommodations to door-to-door Chaffeur services, dry cleaning, in-room dinning, and Day Spa and salon treatments, Primera handles it all.

Simple and Easy Finance Options

At Primera, the cost of each procedure is individualized to reflect each patient’s unique cosmetic requirements. After a comprehensive consultation and appointment, you will meet one-on-one with a friendly and helpful Primera cosmetic coordinator to review and discuss your finance options. With flexible financing choices available through CareCredit, Primera will team with you to select the best payment option to meet your financial needs. We accept all major credit cards as well as  money orders and cash.

Click on one of the links below and begin your process today.

Click on video below to learn more about CareCredit® patient payment plans.