Spring 2011 Newsletter

Posted by Primera on Apr 8, 2011 in News | 0 comments

Dear Primera Patients & Friends:
Approaching the 5 year anniversary of being in our beautiful facility, I look forward to the start of Spring and offering my patients a fresh beginning and making improvements that help you to look and feel your best. Whether it is changing an exercise routine, modifying your diet, investing in a personal trainer or focusing on a new skin care regime, I certainly understand how important improvements are! In 2010 we began our new look at Primera by reevaluating our logo, updating our patients focused website and researching and developing new skin care product lines that benefit you in many ways.

I am excited to introduce our new Primera Salon + Spa website and Virtual Consultations, On-line Gift Certificate Purchasing and Non-invasive Surgical Video Demonstrations on wedofaces.com. Virtual Consultation, accessed through our website, allows you to discuss your possible procedure with me from the privacy and comfort of your home, specifically benefiting out of area Primera patients. Purchasing our popular Primera Gift Certificates can now be accomplished through our website making it easier than ever to give and receive the gift of rejuvenation. Gift Certificates may be used towards non-invasive surgical procedures, Day Spa and Salon products, packages and services.

Considering my goal is to effectively teach patients about my approach to elevated surgical and non-surgical results, I decided to create a series of instructional videos featuring popular procedures such as Botox®, Radiesse®, and Fraxel® Laser Treatments. You will witness first-hand the effectiveness of all three products and treatments as I perform each on real Primera patients; a window into my safe, successful approach to obtaining natural results. You can expect additional teaching tools detailing my techniques introduced throughout the balance of this year.

Have you seen our new series of billboards along I-4 featuring our “New Year, New You” campaign? The response has been very positive, and I thank you. I feel it is important to stay connected with my patients inside and outside of my practice. The April 2011 issue of Central Florida Lifestyle magazine will feature an editorial piece I contributed in the Your Health section focused on Rhinoplasty and Nose Surgery. Plenty of facts and information to share, so I hope you are able read.

Attending the upcoming 7th Annual Cosmetic Surgery International Symposium in Las Vegas this June, I am excited to participate in this year’s Multi-Specialty Foundation for Aesthetic Surgery Excellence (F.A.S.E.). The foundation’s main objective is the creation and maintenance of a recurring annual symposium that includes the leading educators and teachers from the fields of Oculoplastic Surgery, Dermatology, Facial Plastic Surgery and Plastic Surgery. The symposium is a wonderful platform for me to share my expertise and passion for “my art” with other leading physicians.

I look forward to seeing new and familiar faces this Spring as we all prepare for the warm summer months, and focus on living healthy and being honest about who we are and setting goals. As always, the Primera team and I are here to support your aesthetic aspirations.

Sincerely,
Dr. Edward J. Gross

Primera kindly asks patients, friends and colleagues for their support by casting a vote in the below categories. For your vote to count, you must enter votes in at least 12 categories. THANK YOU for your continued loyalty!

Voting ends May 1, 2011 and the results will be published in the June 2011 issue of Orlando Magazine.

Select a Chance to Win!
Be entered into a drawing for a chance to win $250 OFF any Primera service or product. Simply forward your final submission email with your name and contact information.**

Surgical Feature
Reshape Your Nose and BOOST Your Confidence
Rhinoplasty is a nose-reshaping surgery that can correct deformities or make subtle aesthetic changes for cosmetic purposes through various Rhinoplasty techniques. If you’re self-conscious about your nose, you may be a good candidate. Whether a birth defect, injury, or age-related changes, Rhinoplasty surgery performed by a board certified facial plastic surgeon specializing in the face can help provide balance and proportion to your nose and face. “The goal is to create an attractive, aesthetic nose that is natural looking and in balance with the face”, says Dr. Gross.

The science of Rhinoplasty involves creating a nose that will withstand the test of time and maintain its structural integrity, as well as its functionality as an organ of respiration. Primera Plastic Surgery features a computer imager allowing Dr. Gross to take careful measurements of your nose and facial profile angles, and share targeted surgical results. “Computer imaging allows me to educate our patients and reliably tailor a surgical treatment plan providing you with a reasonable simulation of your new nose and look”, says Dr. Gross.

Dr. Gross is widely recognized for his specialization in nose surgery to improve one’s looks, self-confidence and health. Rhinoplasty, or nose surgery, is the most common procedure performed by Dr. Gross.

How do you know you are a candidate for Rhinoplasty? It’s simple.

• Self conscious about the shape, size or appearance of your nose.
• Structural defects causing difficulty in breathing.
• Deformation to the internal/external structures of your nose.

View the natural results of Rhinoplasty performed by Dr. Edward J. Gross.

Surgical Feature
Open Your Eyes to Looking Younger
Blepharoplasty (or eyelid surgery) “is one of the most gratifying plastic surgery procedures and also the most common area of need for men and women”, says Dr. Gross. This procedure can correct drooping upper eyelids and puffy bags below the eyes by removing excess fat, skin, and tightening muscle. These uncomplimentary features may make you look much older and tired when you actually feel rather young and vigorous. Dr. Gross will also make necessary adjustments to the eyelid muscles for smoother, long-lasting results.

Blepharoplasty will also improve, but not eliminate, dark circles under your eyes.

Dr. Gross will prescribe a skin care regimen of Primera Pharmaceuticals™ after surgery to achieve your best results.

How to know you are a candidate for eyelid surgery:

• Excess skin obscuring the natural fold of the upper eyelids
• Loose skin hanging down from the upper eyelids, perhaps impairing vision
• A puffy appearance to the upper eyelids, making the eyes look tired
• Excess skin and fine, “crepe paper type” wrinkles of the lower eyelids
• Bags and/or dark circles under the eyes
• Lower eyelid droopiness

During your one-on-one consultation with Dr. Gross you will view simulations of you’re Before & After eyelid surgery results on our Computer Imager.

Call today to set up your consultation! 407.333.3040

View the youthful results of Blepharoplasty performed by Dr. Edward J. Gross.

Surgical Feature
Pulse Dye Laser at Primera
The Pulse Dye Laser (from Candela™), or PDL, uses a concentrated beam of light that targets blood vessels in the skin. The light is converted into heat, destroying the blood vessel while leaving the surrounding skin undamaged.

“The laser combines ‘cool touch technology’ with yellow light, which is very safe and prevents damage to surrounding tissue”, according to Dr. Gross. Primera Plastic Surgery uses the V-Beam™ Laser from Candela — the recognized market leader in laser technology.

The revitalizing benefits of Pulse Dyed Laser reduces the appearance of:

• Facial and dilated veins on the nose and cheeks
• Scars and acne
• Rosacea
• Stretch marks
• Collagen stimulation of wrinkles

The Pulse Dye Laser can do it all: from rejuvenation by correcting red and brown skin discoloration, to eliminating virtually all-vascular and pigmented lesions. The Pulse Dye Laser features advanced micro-pulse technology, multiple hand pieces for treating various spot sizes, and a patented Dynamic Cooling Device™ cooling system, which reduces our patient downtime by minimizing discomfort, purpura, or bruising.

Call Primera Plastic Surgery at 407-333-3040 to schedule your consultation today and *Receive 10% off package pricing!

Learn more about the rejuvenating benefits of Pulse Dye Laser.

Spring Specials
As we say goodbye to winter and welcome the warmth and renewal of Spring, it is time to assess your winter skin care products and “spring” into a new regime with treatments offered at Primera Day Spa. Two easy and affordable, no downtime pick me-ups are chemical peels and microdermabrasion. Knowing which treatment is best for your skin type is as simple as a 15-minute consultation where I can share my expertise and ensure that your skin achieves optimal results.

New to our Primera Pharmaceuticals product family are four innovative home care items called Primera ESSENTIALS. Dr. Gross and I have been teaming with formulators to create products that are “Essential” to your healing after laser treatments, chemical peels, microdermabrasion and to help treat pigmentation.

Primera Essentials Product Line

Gentle Lactic Cleanser
This is a 100% soap free cleanser that removes surface dirt without stripping or drying the skin. Gentle Lactic cleanse foams when pumped and feels luxurious and refreshing for a deep clean that appeals to both men and women.

Green Tea Toner Pads
A stable topical solution of purified green tea (EGCG) compounded before dispensing to reduce inflammation and offer anti-oxidant protection. Use after cleansing once or twice daily and can be refrigerated for a refreshing pick me up.

C-Serum Calming Gel
An encapsulated form of vitamin C clinically demonstrated to increase collagen, provide anti-oxidant activity and skin clarity. This anti-inflammatory formula is a non-acid formula and recommended for all skin types, even sensitive skin will love this product.

Elite Intensive Recovery
Adding to our Elite family of moisturizes is a new recovery cream that is thick and creamy, yet fast absorbing and non greasy. Even oily skin benefits since it helps regulate oil production. This 100% paraben, fragrance and propylene glycol free cream contains a combination of Niacinamide and barrier repair lipids to help restore the skin’s barrier from within.

We have made it into 2011, and the whirlwind of the Information Era downloads, syncs, updates and converges into our everyday habits. It is a commonplace for people to go into overdrive with no way to unwind. Our brain becomes congested; we feel physical and emotional stress as a part of life. When the delicate balance is interrupted, people are left craving relaxation. It’s time to decompress and take care of you.

Massage is the parasympathetic nervous system’s solution. Massage has been proven to slow the heartbeat and breathing rate, decrease adrenal gland activity by inhibiting stress hormones, and help return the body to a natural state. This state, often referred to as homeostasis, is the vital key to optimal health. Guests feel more calm, have less chronic pain, and increased overall sense of wellness.

Primera has massage treatments that are tailored to meet your specific homeostatic goal. I work with my Guests to understand their objective; then recommend how they will gain the most benefit from their time spent with me. A Swedish “Relaxing” Massage, Lymphatic Drainag e, Deep Tissue or a Stone Therapy Treatment are a few of our most requested.

Learn more about massage offerings at Primera Salon + Spa.

Spring your feet to life! It’s time to prepare your feet for your favorite pair of summer sandals. When deciding who should care for your feet, there are several key factors to consider and none more important than quality of care. At Primera, we realize that a salon’s integrity is determined by its cleanliness and an acute attention to detail.

Quality of care is an easy choice with Primera Salon + Spa in Lake Mary. As a dedicated, professional nail technician specializing in manicures and pedicures, I strive to pamper you in a calming, serene atmosphere providing outstanding service. Cultivating a relationship and easy rapport as I get to know your specific needs, I pride myself on offering solutions that help your feet and hands look and feel their best. You determine the shape, length and color you prefer, and I doll your hands and toes while you relax in our boutique salon oasis.
* Re-doll Recommendation: every 3-4 weeks!

Primera Salon + Spa Pedicure Offerings:
The Classic – Traditional pedicure where your nails are filed and trimmed, skin is treated and toes are polished.

The Spa Pedicure – A classic pedicure, with the additional choice of a paraffin treatment or a foot masque.

The Ultimate Pedicure – Primera’s ultimate luxury pedicure. Paraffin and masque. Smooth and nourish as you relax and
unwind.

Learn more about nail service at Primera Salon + Spa.

Product Feature
NEW Salon + Spa Product Offerings

Primera Salon + Spa is proud to introduce L’Oreal Hair Care Products. Transform your look with products designed to bring out the best in your hair.

L’Oreal Serie Expert was developed in Paris, France to treat hair from core to surface providing complete hair renewal. Serie Expert is defined by its sophisticated, molecular precision technologies and exclusive treatments for the ultimate in hair care. L’Oreal Professionnel homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits.

Serie Expert has established itself worldwide as a premier hair care treatment line. Experience it today at Primera Salon + Spa.

Learn more about the L’OREAL Expert.

Our Stylists reveal their secrets.

Primera Salon + Spa invites you and your friends to join us for a personalized and educational evening. Learn how to style your hair like the celebrities!

Styling Secrets
Primera Salon Stylists will be performing live hair demonstrations featuring L’Oreal Professional products designed for your hair type! Have you ever wished your hair stylist could style your hair EVERY day? We all have! Come join us in our beautiful state-of-the-art Salon as we indulge in wine and cheese and learn salon secrets.

“BYOB” - Bring your own blow dryer, hairbrushes and straightener….Our salon stylists will guide you employing the latest hair techniques and styling trends to create the best look for you.

Nail Craze
We will also feature a Live Demonstration by a Primera Salon Nail Technician performing the NEW nail trend: CND’s Shellac! Make an appointment for the Shellac Service the evening of the event and receive $10 OFF.

RSVP in advance to secure one-on-one time with a Primera Salon Professional.

Please RSVP 407.333.3095

*Attend this event and receive 20% off any salon or spa service.
* Offer available for New Guests only.

Performing live patient demonstrations using Botox® therapy, Dr. Gross teamed with Allergan® to educate Primera guests on the benefits of facial rejuvenation. Fun, Prizes & Giveaways reigned supreme!